Pure Facial Cleanser

FACIAL CLEANSING FOAM – PURE

Cleanse Away Impurities While Locking in Moisture and Glow.

PURE transforms into a luxurious foam that removes makeup, dirt, and pollution without disrupting your skin’s natural balance, leaving you with soft, balanced, and visibly radiant skin every time.

OVERVIEW

FACIAL CLEANSING FOAM – PURE is a cleansing solution that transforms into a gentle foam, providing effective cleansing that hydrates and protects the skin. Its slightly acidic pH helps balance the hydrolipidic layer while preserving your skin’s natural balance, making it ideal even for sensitive skin.

Manufactured in Spain under the highest EU standards, PURE helps you maintain clear, smooth, and radiant skin with every wash – without the tight, dry feeling of harsh cleansers.

Key Ingredients

• High Molecular Weight Hyaluronic Acid: Does not penetrate the skin, remaining on the surface to intensely hydrate and prevent water loss while promoting elasticity
• Ascorbyl Glucoside (Vitamin C): Water-soluble derivative of Vitamin C with antioxidant effects, less irritating than pure Vitamin C while providing protection
• Betaine: Moisturizing and anti-irritant compound that stimulates collagen production and enhances the synthesis of hyaluronic acid in the skin for greater elasticity and firmness

BENEFITS

Immediate Cleansing Results

• Deep cleanses without drying or irritating
• Maintains your skin’s optimal pH balance for barrier wellness
• Removes makeup and sunscreen effectively without harsh rubbing
• Leaves skin feeling soft, smooth, and refreshed instantly

Daily Skin Support

• Strengthens your skin barrier to prevent moisture loss
• Calms and soothes sensitive or irritated skin
• Promotes smoother texture and more radiant complexion
• Prepares skin for better absorption of serums and moisturizers

Long-Term Beauty Benefits

• Supports elasticity and firmness with hydrating ingredients
• Stimulates collagen synthesis, helping to reduce signs of aging
• Fights free radicals and environmental damage daily with antioxidant protection
• Maintains healthy skin barrier function over time
• Reinforces the natural production of hyaluronic acid in the skin
• Anti-irritant effect, ideal for sensitive skin

WHY IT WORKS

What Makes PURE Different

What makes this cleanser different from harsh foam cleansers?
Unlike traditional foaming cleansers that strip your skin, PURE uses a gentle cleansing system combined with hydrating ingredients. PURE is a breakthrough foam cleanser that leaves skin soft, never tight or stripped – it cleanses completely while adding moisture, not taking it away. The slightly acidic pH (similar to healthy skin) maintains your protective barrier while the foam action lifts impurities without over-cleansing.

How does Hyaluronic Acid work in a cleanser that gets rinsed off?
High molecular weight Hyaluronic Acid forms a thin protective film that stays on the surface during cleansing, providing immediate hydration and preventing the tight, dry feeling common with other cleansers.

Why is pH balance important?
Healthy skin has a pH of around 5.5, which maintains the protective barrier that guards against bacteria and moisture loss. Many cleansers disrupt this balance, leading to irritation, dryness, and increased sensitivity.

Perfect Synergy with Other OBEN Skincare Products

Why Start with PURE Cleanser:
Clean skin absorbs other products up to 10x better. PURE removes barriers to absorption while maintaining your skin’s protective barrier, so LOVE MY and DIVINITY LIGHT can penetrate effectively and work at maximum strength.

Complete Morning Routine:

1. PURE Cleansing Foam – Gentle cleanse that removes overnight buildup while maintaining your skin’s protective barrier and optimal pH balance for maximum product absorption
2. LOVE MY Vitamin C Serum – Powerful antioxidant protection, brightening, and collagen support to defend against daily environmental damage
3. DIVINITY LIGHT Cream – Advanced hydration with BlueLight technology that turns screen time into skin benefits, plus all-day moisture protection
4. Your Solar Protection Factor (SPF) – Essential sun protection to complete your defense system

Complete Evening Routine:

1. PURE Cleansing Foam – Deep cleanse to remove makeup, sunscreen, pollution, and daily buildup without stripping your skin
2. LOVE MY Vitamin C Serum – Intensive repair and renewal while your skin regenerates overnight
3. DIVINITY LIGHT Cream – Rich overnight hydration and repair with omega oils and gentle exfoliation for morning glow
4. ANGEL EYELASHES Serum – Apply last to clean lash line for maximum growth enhancement while you sleep

Why This Routine Works:
PURE prepares your skin for maximum absorption of vitamin C and moisturizer. Clean skin absorbs up to 10x better than skin with residue. The gentle cleansing maintains your barrier so the treatment ingredients in LOVE MY and DIVINITY can work more effectively.

PERFECT FOR ALL AGES

Teens & Early 20s

PURE is the perfect gentle introduction to proper skincare. The pH-balanced formula cleanses without over-drying or causing irritation, making it ideal for young skin that’s still developing its natural balance. Helps establish healthy cleansing habits that prevent future skin issues.

20s & 30s

Maintain your skin’s natural radiance while preventing environmental damage. PURE removes daily pollutants and prepares skin for other products, while Vitamin C provides antioxidant protection against premature aging. Perfect for busy lifestyles that need effective, gentle care.

40s & 50s

Address visible changes while respecting increasingly sensitive skin. The hydrating formula maintains your protective barrier while effectively cleansing away makeup and environmental buildup. Supports your skin’s changing needs without causing dryness or irritation.

50s & Beyond

PURE provides gentle yet effective cleansing for mature skin that requires extra care. The anti-irritant properties and moisture-retaining formula make it perfect for sensitive skin, while still delivering the deep cleansing needed for optimal skincare routine results.

Sensitive Skin (Any Age)

The pH-balanced, fragrance-free formula with soothing Betaine makes PURE suitable for even the most reactive skin. Cleanses effectively without triggering sensitivity or compromising your skin’s protective barrier.

FAQ

How do I use OBEN PURE?
Apply 1-2 pumps to damp face using circular movements and remove with a damp towel. Use morning and evening. Store in a cool, dry place, protected from light.

Can I use this to remove eye makeup?
Yes, it’s gentle enough for the eye area, but avoid direct contact with eyes. For stubborn eye makeup, use a dedicated makeup remover first.

How long will one bottle last?
With twice-daily use, a 150ml bottle typically lasts 2-3 months.

Can I combine this with other OBEN skincare products?
Yes. PURE is the ideal first step before applying LOVE MY serum and DIVINITY LIGHT moisturizer, ensuring better absorption and efficacy.

Is this suitable for acne-prone skin?
Absolutely. The gentle formula won’t clog pores, and the soothing properties can help calm breakouts without over-drying.

Can I use this if I have very sensitive skin?
Yes. The pH-balanced, fragrance-free formula with soothing Betaine makes it suitable for even the most sensitive skin.

Can men use this product?
Absolutely. PURE is excellent for men’s skincare routines. Men often deal with oilier skin, larger pores, and irritation from shaving – this gentle cleanser addresses all these concerns without over-drying. The pH-balanced formula soothes razor burn and prepares skin for better absorption of aftershave or moisturizer.

Is this product vegan?
Yes. PURE is made from plant-based ingredients and is never tested on animals.

How should I store this product?
Store in a cool, dry place away from direct sunlight. Keep out of reach of children.

Where is PURE manufactured?
All OBEN products are produced in Spain under European Union regulations, with EFSA oversight. Manufacturing takes place in GMP-certified facilities to ensure quality, efficacy, safety, and consistent results.